"Our US sales team of 135 representatives doubled our growth rate of weekly recommendations for our products immediately after moving to an e-Sales aid from traditional paper. We attributed the growth to our decision to integrate the e-Sales aid into our conversational selling model, while our competition (Crest and Colgate) both used antiquated paper aids, pencil selling, and leave behinds. Over four years of e-Sales aid use, we grew our existing #1 recommended lead versus the competition to the largest margin in company history. Additionally, the use of e-Sales aid data created an even stronger partnership between sales and marketing, with the sales team feeling as though marketing was listening and developing better materials, and marketing feeling like sales was engaged in improving sales call effectiveness and messaging.”

“You asked me to identify a feature that my reps consider a “must have”, but we can’t do your question justice by limiting our response to just one thing. The videos and animations are incredibly powerful while talking with our doctors about our products and the cost calculators make is super easy to showcase our price positioning in the category. The CRM tie in is not only a huge time saver, but dramatically increases the accuracy of our call notes. My personal favorite is the metrics and instant feedback we’re able to view as we release new products and messaging updates. It directly enables me to do a better job as a leader in diagnosing and correcting messaging as well as sales training. Thank you Aranco Productions!”